Social Software is becoming more and more popular as a means of communication and it provides many benefits. Some of the benefits that you will enjoy are the cost of setting up an account usually does not cost a thing! All you need is a device with an internet connection.  Once you have created an account you can personalize the account to “public” which will enable others to access your page freely and see anything that you choose to post. For a business like yours, social software is an ideal way to advertise for free. 

Social Software Ethics
Strict work policies should be put in place to ensure that personal information is not given out to strangers because people can stalk you. Bullying should be avoided